Leslie Zager

Marketing Leader / Strategist / Creative Director

I started my career at boutique agencies in Chicago, honing my skills as a graphic designer and art director. From there, I transitioned to major agencies in Detroit, creating award-winning campaigns for global brands like Ford, General Motors, and Verizon. Over time, I expanded my expertise into copywriting, marketing strategy, and leadership, even founding my own full-service marketing firm serving a variety of clients, including La-Z-Boy furniture.

With experience spanning B2B, B2C, and D2C, I’ve developed proficiency in both digital and traditional marketing, public relations, and event execution. I bring deep expertise in marketing automation, lead generation, and data-driven strategies, consistently crafting campaigns that deliver measurable results. Today, as a seasoned marketing director, I combine creative vision, strategic insight, and business acumen to build brands, drive growth, and execute impactful, omnichannel campaigns.

I truly love what I do, and it shows in the energy and passion I bring to work every day. Building strong relationships and working collaboratively is at the heart of my approach. Whether I’m leading a project, mentoring a team, or collaborating with colleagues, my focus is always on helping others succeed while treating every company I work with like it’s my own.

Core Competencies

  • Marketing & Communications Strategy
  • Brand Strategy & Development
  • Creative Direction
  • Identity & Collateral Design
  • Digital & Web Design
  • Photo & Video Direction
  • Video Editing
  • Content Strategy
  • Copywriting
  • Digital Marketing
  • Social Media Marketing
  • Email & Content Marketing
  • Lead Generation
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Marketing Automation
  • Event Planning & Design
  • Public Relations

Technical Expertise

  • Adobe Creative SuiteInDesign, Illustrator, Photoshop, Acrobat
  • Microsoft Office SuiteWord, Excel, Powerpoint, Teams
  • CRM SystemsHubspot, Salesforce
  • Digital Marketing PlatformsGoogle Ads & Analytics, LinkedIn Ads, Meta Ads
  • Website Development & OptimizationWordpress, Yoast, SEMRush, MOZ
  • Additional ProgramsChatGPT, Canva, Figma, Miro

Leslie Zager

Marketing Leader / Strategist / Creative Director
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